As home staging becomes more commonplace in real estate markets across the country, it is important to know some important facts about the staging industry and what to look for when hiring a home staging professional.
At this time, the home staging industry is unregulated. There is not an independent national organization (like ASID for Interior Designers) that certifies home stagers or real estate stagers, furthermore, there is no government oversight or licensing requirements in most areas. This can make selecting the right home stager a tricky proposition. However, by remembering a few tips, you can be assured you’re choosing the right home staging professional for the job.
Not All Home Stagers are Created Equal
As the old adage goes, “you get what you pay for,” and this is no different when considering a home staging pro. Remember, you are selling your most valuable asset – your home. Look for the staging professional with the greatest competency, experience and professionalism, rather than the lowest cost. Sometimes cheaper stagers can have less experience and less access to the furniture and accessories required for large staging projects.
Stylistic Approach & Portfolio
A good rule of thumb is to always review the online (or hard copy) portfolio of any home staging professional you are considering. Make sure the stager uses furniture, artwork and accessories that add value to the home and increase its potential to sell more quickly. Be sure to verify that all photos represent the stager’s own work and are not stock photos. Also, look for the RESA logo on the stager’s website. This logo indicates the stager conforms to the Real Estate Staging Association’s code of ethic to only show the stager’s own work.
Having great design taste is one thing, but having good customer service is another. Because a stager’s dedication to their customers can’t be captured in pictures or a pretty website, it’s recommended to always ask for past references. Contact these references to inquire about their experience with the staging professional being considered.
Choosing the right home stager can be the difference between a home being on the market for a matter of days or a matter of months. Remember, you are selling your most valuable asset, and therefore the home staging process should not be taken lightly.